UniFor New Milano Showroom

UniFor confirms and renews its commitment to architecture and design with the opening of a new site in Milan.
A showroom, a window, a knowledge lab, brought to life by Herzog & de Meuron, inside one of the most significant architectural works designed by the firm for the city: Fondazione Giangiacomo Feltrinelli.​ Fondazione Giangiacomo Feltrinelli, with its long section and spire roof seamlessly integrated with the façade, has become one of the most iconic buildings in Milan heralding its transformation into a futuristic metropolis. The regular rhythm of the triangular columns and transparency are the most defining and identifying elements of the building designed by by Herzog & de Meuron.

The interior project: architecture on a smaller scale

​The interior project reflects the same principles of regularity and continuity of the architectural building for Fondazione Giangiacomo Feltrinelli, simply on a smaller scale. Thus, the architecture and interiors speak a common language. Repetitions, primary yet surprising geometries also permeate the showroom, characterised by three-dimensional boiseries that delimits the perimeter of the interior.

A robust yet simple flexibility

UniFor new Milan showroom is defined by a robust yet simple flexibility. It has no separate rooms but is rather organised in different zones; It can be reconfigured into a collection of smaller showrooms, an event space, an area for more intimate private meetings or larger public gatherings.