2 | The arts are a big passion of yours. Where does this love come from and what does it mean to you?

I have been surrounded by the arts since childhood. I believe that art is the highest form of expression. That is what fascinates me the most about art. I always wanted to become an artist myself, but unfortunately I am not...at least not yet. As of now, I love combining artistic disciplines. Link them as if they were puzzle pieces. I also love to spend time and work with artists and creative people; using art to spread different messages and raise awareness about various issues. I truly believe art is a universal language and has the powerful to reach people in many ways.

3 | What was your first connection with photography?

Photography has always been part of my life since I was a child. My uncle is a photographer and my father represents photographers. I have grown up with dinner talks about, shoots, campaigns, new talent, etc. Some people think that I am also a photographer, but not yet, maybe soon. Right now I am mostly working as creative director. I work with several brands helping them build their creative vision and manifest that vision through any mean or channel, as well as producing the shoots.

4 | Can you tell us about your own brand Point Off View?

Point Off View was born 3 years ago. The name comes from the fact that I believe that each one of us is born creative, has a perspective and a personal point of view. Some people develop their own creativity, others do not. But at one point in life, people will let their creativity out. That’s why the Off in the name is spelt with two Fs, because nobody will be able to turn off that creativity.

5 | Can you tell us something more about your Yellow Like A Lemon project and the four Ss of sustainable fashion?

I created the #YellowLikeALemon project to raise awareness of sustainable fashion in an innovative way. This was early 2019. To me, most efforts to communicate the importance of making the fashion industry shift to more sustainable production practices as well as consumers be more aware, were a bit boring. Moreover, sustainable fashion seemed to be solely linked to minimalistic or simplistic concepts, to wearing very plane/ subtle colors, etc. It seemed like one had to give up color/luxury to be sustainable.

#YellowLikeALemon started as a challenge to demonstrate that sustainable fashion isn't “boring, plain, or simple” and show that it can be fun, colorful and luxurious. I started during Paris Fashion Week, so I was not only doing a fashion statement but a sustainable one; I was showing the industry how I was able to find all sustainable yellow outfits for the whole week and being able to adapt to every dress code. To show how we can all make an effort and make more sustainable choices.

I created the four S’s of sustainable fashion: Simplify, Sustainably Made, Secondary Market, Share (or rent). So that people could understand that sustainability is much easier than one thinks. Based on these 4 pillars, one can still be fashionable but sustainable as well.

7 | What is your favorite design item? Do you have any in your apartment?

I travel a lot and unfortunately I have not had much time to design my new apartment yet, as I only moved there 6-months ago. I however could say one of my favourite designers would be Vincent Van Duysen or Le Courbusier.

8 | Is there someone you particularly loved working with?

I love surrounding myself with artists. It is always fun to bounce ideas around and get their point of view.

Mitchell Cooper is a good friend and was actually the first artist that I collaborated with and the first to do a “portrait” of me. I love his energy and how he is very open to new ideas. I also love working with Danilo, a NY-based videographer. He has helped me a lot conceptualizing my awareness campaigns in the past years, as well as shooting some. Another artist I have worked with a lot is Minku Kim. We created a capsule collection of sustainable scarfs for my brand Point Off View. Super fun and colorful!

9 | Is there a specific person you would like to work with?

I would really love to work with Katherine Hamnett. I think she is a pioneer of sustainability in the fashion industry. Her values, principles and creativity fascinate me.

10 | Do you have a significant memory in New York that you like to remember?

One of my favorite memories in New York was my first day at Parsons. I was studying in Boston before that, but was undecided about my major and I was so unfulfilled by the classes I was taking. So I decided to transfer and moved to NYC to study Fashion Marketing. As I finished my first class I realized the difference, students were eager to come to class the teacher was passionate about the lectures. Everyone seemed to have a clear idea of who they want to become and how to reach their goal. That environment pushed me to elevate my career and to work hard and find my own path.